London Fashion Week SS26

Fashion Event 
September 2025
Description
Presented during London Fashion SS26, The Collective: Last Stop, London explores new interpretations of traditional Scottish tartan through cross-cultural influences, celebrating creativity, craftsmanship, and global fashion exchange. Influenced by the dynamic and forward-thinking spirit of London fashion, the event highlights the collaborative nature of fashion production, bringing together design, organisation, and live presentation.

The Blossom with Thorns collection was presented as part of the show, exploring a reinterpretation of tartan through layered textiles, geometric structures, and expressive forms.

Contributions included:
  1. Backstage coordination, supporting model line-up and ensuring smooth transitions throughout the show.
  2. Garment preparation, steaming, and dressing assistance, including organising looks and assisting with quick changes.
  3. Styling support, including coordinating accessories and preparing complete looks for presentation.
  4. Event setup and on-site support, contributing to the smooth running and successful delivery of the show.
  5. Supporting backstage communication and model preparation, ensuring efficient workflow and readiness ahead of the runway.

Credit:
Creative Director: Reem Alasadi
Production Design Director: Michael J. Beel
Producer: Kim Carbonari
Stylist:Reem Alasadi/Michael J. Beel
Assistant Stylist: Yang Peng
Designer: Daniel Dou/The Company
Photographer: Fil Mazzarino/Cecelia Maduekwe
MUA: Astrid Kearney/CultCandy Cosmetics
Skin: Weleda UK
Hair: Simon James Izzard
Hair Tools: Michael Douglas
Hair Product: Sam McKnight MBE
Socks: Peper Harow
PR: Genevieve Madeira
Model: David Oluwagbemiga/Seo Jun/Patryk Szelec










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